"Whats in a name? That Which we
Call a rose by any other name would
smell as sweet." -ShakespeareRecently our organization, formerly known as 312 Apparel Company, had to undergo a name change due to legal reasons. These events led us to our new name and new identity The UNNAMED Collective What is a name anyways? It's something so simple, but so complicated at the same time. In a sense it's arbitrary. If you change your name, you're still who you are on the inside. A name is external. So when your idea, your purpose and your meaning is bigger than a 'brand name' and just can't be labelled in a few syllables... what are you left with? The Unnamed Collective.This isn't a brand, a label, or really anything that can be so simply defined. Sometimes being what others don't understand gains the most attention.